With 7 members added to the team this month, we're more stoked than ever to get all of you wheelin' and dealin'. And hearing all your background stories and goals motivates me even more...This month we've welcomed Christie Harding that is dealing the Sarasota-Bradenton area, William Reed dealing the Tampa Bay area, Colette Lewis-Beckley dealing North Texas, David Balderas dealing the North Tampa Bay area, James B Osier dealing the Dallas
Little things mean a lot when it comes to making a big impression on clientsKey Takeaways A memorable client experience includes good communication, personalization and close attention to detail.One of my favorite places to sit is out on the patio of my office with a cup of coffee. Not only is the environment amazing, but every day, I also get a vital lesson in excellent client service and going the extra mile from my neighbor Tony at Southern Ca
Master these techniques to maximize opportunities for your listings and personal brandKey Takeaways If you want to get exposure from a media outlet, you have to perfect your pitch by knowing the audience, creating an angle, nailing the timing and being ready to be a resource at any moment.There is an art to drafting offers that stand out and negotiating a successful close that real estate agents must learn to master. What if I told you those sa
Clients with lower credit scores can still become homeownersKey Takeaways As lenders move away from zero- and low-down-payment loans, there are still programs for credit challenged borrowers. Agents should know the programs and partner with lenders who serve the underserved.Although homeownership rates are still low — just 63.7 percent this past second quarter — several big players in the mortgage industry are pulling away from products tha
Effective leaders build relationships. Broker-owners and managers who develop bonds with their agents, staff, and consumers build trust and longevity while retaining great people.“The leader’s world is about creating a direction and context for action, and leaders need to develop special relationships that include high levels of trust and commitment.” says Sallie Sherman, co-author of Five Keys to Powerful Business Relationships and CEO
Why baking cookies just isn't going to cut itI love the smell of freshly cut grass.It evokes memories of spending pleasant summer evenings out on my deck with friends, watching my horses frolic in lush green pastures and the sun setting in a stunning watercolor painting of gorgeous color and light.To me, the fragrance of “eau de mow” is the equivalent of bottling up the feeling of great times with amazing people in my favorite place in the wo
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. The company continues to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson
Researchers in a new study appearing in the Journal of Housing Research investigated whether an agent’s looks could influence buyers’ overall impression of online property listings. About 1,500 home buyers took an online audiovisual tour of a typically priced home in their area hosted by one of eight agents varying in gender, attractiveness, and pathos—or how they enhance “the verbal description of the property with superlatives,” the
Complacency is the enemy of progressKey Takeaways Even experienced pros take themselves, their clients and their databases for granted. These mistakes are costly to one’s career.No matter how long you’ve been in the real estate business, we all fall into old habits and similar routines at some point. As a 20-year real estate veteran, I’ve seen a lot of mistakes made, even by the most seasoned real estate agents. Here are five of my favorit
Top agent tips and tricks for owning Instagram, Facebook and SnapchatWhether you’re browsing Instagram, Facebook or Snapchat, you can find everyone from real estate agents to mortgage companies taking advantage of these platforms to increase brand awareness, lead generation, sales and much more.But what are the best practices for using these platforms for marketing and networking — and when does social outreach go too far?To keep up with pl
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