The average consumer receives around 121 emails per day, according to technology market research firm Radicati. Inevitably, some emails are going to get overlooked, but you don’t want yours to be one of them.Email marketing is likely a piece of your consumer outreach, but unsuccessful subject lines may be turning off clients and keeping them from opening your communications. “The subject line is what entices a subscriber to open, read, and c
Tom Ferry shares two sure-fire ways to get a ‘yes’Confidence comes from knowing what to say, when to say it and how to say it.So what happens when you raise your confidence in sales situations? Lots of good things, that’s what! You get on the phone more. You follow up on leads more. You reach out to your database more. You engage with people more in social situations.When you do all of these things, you begin to win more business.But it sta
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Accelerate your professional and personal growthHours turn into days which blur into weeks and then months, and often we’re left blinking into the bewildered eyes in the mirror, no better off today than last year.Holistic planning coupled with dogged determination and consistent follow-through can squeeze the most out of every hour, resulting in more productive weeks and months. Read on for my top 5 tips to accelerate your professional and pers
Unemployment is low and the economy is growing—at a clip of more than 4 percent in the last quarter—but home sales are going down for many real estate professionals. The typical agent in the last year worked on 11 transaction sides, down from 12 sides the previous year.What’s happening? For starters, the inventory crunch is holding markets back. Particularly in the lower price points, there just aren’t many homes for sale. But there are a
Tom Ferry’s tips to show you care – and create raving fans! Technology makes our lives easier, no doubt.But are we ignoring the personal connections that are so critical to our long-term success?In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past client’s Facebook post to keep in touch, we’re in danger of losing the real, emotional connections so vital to building and maintaining
7 photography and videography tips for an eye-catching virtual tour It’s no surprise that the vast majority of potential home buyers are using the internet to search for houses. Recent studies show that buyers are paying particular attention to photos and virtual tours. So, how can you do more with your photography and videography to better position your listing?Below are seven tips to capture the eye of potential buyers and inspire them to sch
Finding real estate clients today, especially sellers, can be challenging. The hot market has made fierce competition for housing leads. Here are four tips from Desare Kohn-Laski, broker-owner of Skye Louis Realty, to give you and your team leverage on finding the right clients for you.1. Create your own circle of offline connections and influences.Widening your offline connections and influences is essential, Kohn-Laski says. Consider getting
Evite, a popular email invitation service, launched a new set of customizable invitations that are geared specifically to real estate professionals who are planning their next open house or professional event.The company offers numerous invitation choices, several that are free on its platform to create and other selections that are part of their paid premium selections. The choices include Evites for open houses, just listed, and housewarming
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